The Long Tail

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EM FORMAÇÃO

AUTOR
Anderson,Chris
DIMENSÃO
11,27 MB
NOME DO ARQUIVO
The Long Tail.pdf
ISBN
6836497943528

DESCRIÇÃO

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing.

This means that a long tail distribution includes many values that are far away from the mean value. In October 2004, Chris Anderson, editor in chief of Wired magazine, published an article titled The Long Tail. Two years later, he publishes the eponymous book, where he elaborates his theory.

The movie is named for a township near where both my parents grew up. Songs have a long tail, meaning that many, many songs will sell. Anderson and many others in the industry have argued that Amazon's success, in part, is due to the long tail — you can find several thousand different handbags, more than 1,000 different can openers, more than 10,000 different styles and colors of bath towels, and something like 30,000 styles of work boots. The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution.

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